London Fashion Week

Each February and September, London plays host to Fashion Week, a chance for designers to show off collections for the forthcoming seasons, try out new ideas and network with contacts.

I was lucky to be invited to showcase as part of The Catwalk Edit (organised by Calico PR) alongside over 50 other fashion brands. The venue was the beautiful Chelsea Old Town Hall, a grand old building in the heart of fashionable London. As I’m an ‘Accessories Brand’, I was given a table to display my wares, and made myself at home amongst the rails of beautiful garments.

JCM at LFW

I’m delighted to show you the video, but you can also watch it on my new YouTube channel here


J.C. Middlebrook lace on the runway as part of the Catwalk Edit, London Fashion Week. February 2015

Not only was I able to meet with established contacts like Judith from Fringe of Muswell Hill and Jade Mellor, plus Fashion Worked’s Ross , I also made contact with a number of buyers who hadn’t seen my kind of lace before. Watch out for new additions to the stockist list in the next week or so!

This is my favourite image from the catwalk show!

JCM Lace Catwalk Edit

Update: Here’s a gallery of images from the catwalk

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